Reel Forge
Turn long-form videos into reels, distributed across 5 to 10 Instagram pages.
We make films, campaigns, visuals, and systems that resonate.
From a single brief to a finished campaign, we use AI to design, produce, and automate the content that gets brands noticed.
We run two things at once.
A studio that directs, and an engine that scales. Most shops can only do one.
The Studio
Work we direct.
The films you'd hire a director for, minus the crew, the location, and the month in post. Real performances, real craft, light that behaves like light. We start with the hook and build out, then use AI to actually shoot it. Story leads; the AI is just how we get there.
01
The Engine
Work we scale.
The volume a campaign actually burns through. Hundreds of variants, product visuals on demand, every format and every language, plus the systems that keep producing after we've handed over. We don't just give you files. We build the machine that makes them.
02
Films directed by the Studio, content scaled by the Engine, for brands across sectors.
NOVA
NOVA
Skincare · launch film
HELIO
HELIO
Fintech · content engine
QUANTA
QUANTA
SaaS · product film
More ways to make it happen.
Repurpose what you have. Create what comes next. Build the systems that keep it moving. Explore all 18 LCX services.
Repurposing as a Service
4 services
More life for what you already own. Turn existing assets into new formats that reach more people.
Airbnb / Property Content
Transform property photos into cinematic reels, carousels and home tours.
AI VFX + Animation
Make existing footage cinematic with AI environments and effects.
Audiobooks and Audio Web Shows
Adapt books into audio shows. Writers keep the rights and the revenue.
Email us about repurposing as a service. Tell us what you’re building and when you need it.
kartikeyap@lightscameraexperiment.comAI Asset Creation
8 services
From the first idea to the final frame. Create new content and experiences without a traditional shoot or build.
AI Video for Brands
Product, advertising and campaign videos without separate shoots.
AI Real Estate Visualisation
Turn blueprints into realistic visuals and walkthroughs before construction begins.
Explainer Videos
Make complex products, services and concepts clear through visual storytelling.
Shop Display Videos
Screen content for retail spaces, showcasing collections, offers and promotions.
AI UGC Product Videos
AI influencers creating recurring product content for your brand’s own page.
AI Podcasts / Audio Content
AI characters in conversation about products, brands and financial services.
Virtual Tours for Schools
Virtual field trips to space, the ocean, ancient civilisations and landmarks.
AI Reality Experiences
Explore AI reality experiences with our team.
Email us about ai asset creation. Tell us what you’re building and when you need it.
kartikeyap@lightscameraexperiment.comTech Solutions
6 services
The systems behind the work. Tools for the way your business operates, trains and sells every day.
Creator × Brand Marketplace
A platform for brands to discover nano and micro influencers and run campaigns.
Local Business Tech and Automation
Billing, bookings, WhatsApp follow-ups and dashboards for cafes, salons and gyms.
AI Business Assistant
On-demand answers about sales, tasks and inventory for business owners.
AI Simulations for Training
Real-world scenarios that test and score sales and customer-facing teams.
AI Fashion Stylist
An AI mirror near changing rooms that completes a look using your store’s stock.
AI Onboarding Employee
A digital trainer that teaches, tests and scores new hires across 10 to 15 parameters.
Email us about tech solutions. Tell us what you’re building and when you need it.
kartikeyap@lightscameraexperiment.comOne service or a connected system. We’ll help you find the right starting point.
The Studio
Things we directed.
01.Chaayos
Concept film
A cinematic spot for a brand we love. Concept film, self-initiated, not affiliated with Chaayos.
02.Laxmipati Sarees
Concept film
Premium, traditional, and shot without a set. Concept film, self-initiated, not affiliated with Laxmipati.
03.Coffee Monster
Original series
An animated micro-drama we write, produce, and publish ourselves.
Watch on Instagram
The Engine
Systems we built.
05.ReelForge
LCX / ENGINE / 01
Feed it one long-form video; it cuts the sharpest short-form moments and mass-publishes across accounts, automatically. The content pipeline we sell, running in our own house first.
Input — one long-form video. Output — cut for every channel it runs on. Runs on every new upload.
06.ParsecDaily / ElannaHart
LCX / ENGINE / 02
Instagram channels that run themselves end to end — sourced or scripted, produced, and posted by the machine, with no one behind the camera.
Lights Camera Experiments started with a frustration.
The world's best AI tools were in the hands of people who didn't understand why some things catch on and most don't. So we put them in the hands of people who do — then built the machines to run it at scale.
Four principles, one at a time.
Story over spectacle.
The idea and the emotion do the work. A flawless render that says nothing never leaves the building — we cut it and start again from the thought.
37%
of every build
37%
Story
Speed is a feature.
Momentum is part of the value, not a compromise on it. We move at the speed of the platform, not the agency — because a good idea delivered late is a different, worse idea.
23%
of every build
23%
Speed
Build machines, not deliverables.
We ship the system that makes the content, not a folder of one-off assets. The engine outlasts the campaign, and it keeps producing long after the launch week is over.
27%
of every build
27%
Machines
Stay on the edge.
We live on the frontier of what these models can do. The edge moves every week, so do we — what was impossible in the last quarter is often routine in this one.
13%
of every build
13%
Edge
Story over spectacle.
The idea and the emotion do the work. A flawless render that says nothing never leaves the building — we cut it and start again from the thought.
37%
of every build
Speed is a feature.
Momentum is part of the value, not a compromise on it. We move at the speed of the platform, not the agency — because a good idea delivered late is a different, worse idea.
23%
of every build
Build machines, not deliverables.
We ship the system that makes the content, not a folder of one-off assets. The engine outlasts the campaign, and it keeps producing long after the launch week is over.
27%
of every build
Stay on the edge.
We live on the frontier of what these models can do. The edge moves every week, so do we — what was impossible in the last quarter is often routine in this one.
13%
of every build
Tell us what you're building.
Whether it's one film or a content engine, we'll tell you how we'd do it. No decks, no runaround.